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I wrote about Bluesky.

filmmakermagazine.com/128200-j…

screengrab "More than its Web3-esque elements, what worries me about Bluesky is that it is iterating on a model that has, time and time again, failed users: social media at scale. Global-scale platforms like Facebook and Twitter foment problems both top-down (shareholders calling the shots) and bottom-up (users who share gruesome content like beheading videos that must be scrubbed by human content moderators). Not to mention that, at present, the AT Protocol system of record-keeping and data storage is massively centralized. As Lemmer-Webber explained on her blog, DustyCloud.org, it would be enormously expensive for an individual to run their own “relay,” or capture and transmission of data, across the AT Protocol. If Bluesky were like a physical mail delivery service, she writes, the way it operates is like dumping all the mail at the post office. The problem isn’t only receiving this massive trove, Lemmer-Webber says, but also “it’s the responsibility of interested parties to show up and filter through the mail to see what’s interesting to them.” These are serious technical challenges to surmount, and when you throw venture capital in the mix, user-focused solutions seem unlikely."

All Protocols are Not the Same: Joanne McNeil on Bluesky | Filmmaker Magazine

If you are a filmmaker, journalist, artist or someone else who creates work for an audience, most likely you’ve used social media to share it. Self-promotio ...
Joanne McNeil (Filmmaker Magazine)
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